eco-friendly designer kids clothing
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 With an eye for print making from her many years working as a graphic designer and 3D artist, and a family background in textile manufacturing, Claudia Carvalho founded Piupia.


The London based childrenswear brand was born in 2013 after Claudia became a mum to Noah, now 4. The collection for little ones aged 3 months to 6 years, is characterised by soft colours, playful illustrated prints and simple shapes. Each teeny-tiny piece is  sustainably and ethically produced in Portugal.


Working with her family business, which has over 20 years experience, each Piupia collection is produced using processes that are kinder to the environment and gentle on babies’ sensitive skin - all products are Oeko-Tex 100 certified.  


Only locally produced materials and resources are used, and all of the European work standards and policies are followed, reflecting the ethical values of Piupia as a brand.