eco-friendy designer baby clothing
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"First comes love… and then a teeny tiny person of their own…"


With an eye for print making from her many years working as a graphic designer and 3D artist, and a family background in textile manufacturing, Claudia Carvalho founded Piupia.


The childrenswear brand was born in 2013 after Claudia became a mum to Noah, now 4. The collection for little ones aged 3 months to 4 years, is characterised by soft colours, playful illustrated prints and simple shapes. Each teeny-tiny piece is also organic and eco-friendly.


Claudia was born into a family of clothing manufacturers in Guimarães, in the north of Portugal. The area is well-known for being a textiles production hub.


Working with her family business, which has over 20 years experience, each Piupia collection is produced using processes that are kinder to the environment and gentle on babies’ sensitive skin.  


Only locally produced materials and resources are used, and all of the European work standards and policies are followed, reflecting the ethical values of Piupia as a brand.